Localization
The specific point of web-sites translation is, first, that the text in this case is not just a data carrier: it is often the main criterion that guides the potential customer in selecting the services of a company. Secondly, working with web-site text often requires some knowledge of layout and web design. Therefore translators who specialize in this field should be familiar with desktop publishing and have a basic knowledge of programming.
Translation of web-sites is used to expand the target audience, because the presence of a separate version of the site in a particular language can theoretically increase the number of users. The second most popular reason for the translation of resources to a second language is that the company owns partners or business interests in other countries. The style of presentation of web-site text is much more demanding than many other types of texts, since it is aimed at a specific audience. As a rule, we recommend that the translation of a web-site is performed by a native speaker. We fully maintain the style and spirit of the original text.
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